social marketing, recycling, obesity, coercion, choice, self-determination theory
Abstract
Self-determination theory identifies a basic psychological need for autonomy as a central feature for understanding effective self-regulation and well-being. The authors explain why policy that promotes autonomous choice for behavior change is often more effective than the use of coercion, especially when evaluating policy on a broad level with a long-term perspective.
Author(s): Arlen C. Moller1, | Richard M. Ryan2, | Edward L. Deci3
Author(s) affiliations
1Doctoral candidate, Department of Clinical and Social Sciences in Psychology, University of Rochester.
3Professor of Psychology and Gowen Professor in the Social Sciences, Department of Clinical and Social Sciences in Psychology, University of Rochester.
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