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Doing the Right Thing: The Case for the Teleservices Industry


Author(s): Patricia Faley
doi: 10.1509/jppm.21.2.332.17571
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  Journal of Public Policy & Marketing
 
Print ISSN: 0743-9156  |  Electronic ISSN: 1547-7207
Volume: 21 | Issue: 2
Cover date: Fall 2002
Page(s): 332-334
 
 
  Keywords
 
teleservices industry, government regulation, Direct Marketing Association, do-not-call list, caller ID, Telemarketing Act
 
  Abstract

When proposing new regulations for the teleservices industry, policymakers should take into account the business interests and perspective of a large and growing industry segment, the contribution it makes to the national economy, and the benefits it provides to consumers. The author provides an overview of the specific arguments forwarded by the teleservices industry against intense government regulation and suggests self-regulatory alternatives to accomplish the same goals.

 
  Author(s) affiliations
 
1. Vice President, Ethics & Consumer Affairs, Direct Marketing Association