Antitrust and Marketing: A Primer and Call to Research.
Gregory T. Gundlach, , Joan M. Phillips, , Debra M. Desrochers . Journal of Public Policy & Marketing | Volume: 21 | Issue: 2 | Pps: 232-236 Citation
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5.
Marketing Research and Public Policy: The Case of Slotting Fees.
William L. Wilkie, , Debra M. Desrochers, , Gregory T. Gundlach . Journal of Public Policy & Marketing | Volume: 21 | Issue: 2 | Pps: 275-288 Citation
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