Choice and Variety in Antitrust Law: A Marketing Perspective

Author(s): Joseph P. Guiltinan
doi: 10.1509/jppm.21.2.260.17589
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Print ISSN: 0743-9156 | Electronic ISSN: 1547-7207

Volume: 21 | Issue: 2

Cover date: Fall 2002

Page(s): 260-268

antitrust, competition, consumer choice, economic theory, variety, vertical competition

1. Professor of Marketing, Mendoza College of Business, University of Notre Dame



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