Marketing in Antitrust: Contributions and Challenges

Author(s): Gregory T. Gundlach \| Joan M. Phillips
doi: 10.1509/jppm.21.2.250.17579
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Journal of Public Policy & Marketing

Print ISSN: 0743-9156 | Electronic ISSN: 1547-7207

Volume: 21 | Issue: 2

Cover date: Fall 2002

Page(s): 250-253



Keywords

antitrust, competition, marketing’s role, possibility theorems



Author(s) affiliations

1. John W. Berry Sr. Professor of Business, Mendoza College of Business, University of Notre Dame, and Senior Research Fellow, American Antitrust Institute

2. Assistant Professor of Marketing, Mendoza College of Business, University of Notre Dame



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