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Antitrust and Marketing: A Primer and Call to Research


Author(s): Gregory T. Gundlach | Joan M. Phillips | Debra M. Desrochers
doi: 10.1509/jppm.21.2.232.17587
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  Journal of Public Policy & Marketing
 
Print ISSN: 0743-9156  |  Electronic ISSN: 1547-7207
Volume: 21 | Issue: 2
Cover date: Fall 2002
Page(s): 232-236
 
 
  Keywords
 
antitrust, competition, consumer welfare, organizational conduct, Chicago school, competitive conduct
 
  Author(s) affiliations
 
1. John W. Berry Sr. Professor of Business, Mendoza College of Business, University of Notre Dame, and Senior Research Fellow, American Antitrust Institute
2. Assistant Professor of Marketing, Department of Marketing, Mendoza College of Business, University of Notre Dame
3. Assistant Professor of Marketing, Department of Marketing, Mendoza College of Business, University of Notre Dame
 
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