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Monetary Incentives and Mood


Author(s): Margaret G Meloy | J. Edward Russo | Elizabeth Gelfand Miller
doi: 10.1509/jmkr.43.2.267
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  Journal of Marketing Research
 
Print ISSN: 0022-2437  |  Electronic ISSN: 1547-7193
Volume: 43 | Issue: 2
Cover date: May 2006
Page(s): 267-275
 
 
  Keywords
 
effort, accuracy, biased information processing, distortion, overconfidence, mood, financial incentives
 
  Abstract

Researchers have long debated the methodological necessity of monetary incentives in experimental research. The current work shows that financial incentives not only can fail to improve task performance but also can worsen it. Three studies verify that incentives can elevate mood and that this mood enhancement contributes to worsened task performance. The authors discuss implications for the use of incentives in experimental research.

 
  Author(s) affiliations
 
1Assistant Professor of Marketing, Smeal College of Business, Pennsylvania State University.
2Professor of Marketing, Professor of Management and Organizations, and S.C. Johnson Family Chair of Management, Johnson Graduate School of Management, Cornell University.
3Assistant Professor of Marketing, Carroll School of Management, Boston College.